I'm an experienced creative copywriter and editor writing for global fashion and lifestyle brands.

Since my first feature was printed in Elle magazine back in 2007, I’ve written for and held positions at Net-a-Porter, Matchesfashion, John Lewis, Jimmy Choo, Sweaty Betty and more, as well as co-founding my own fashion marketplace business, London-boutiques.com.

I’m skilled at creating full funnel messaging frameworks for campaigns big and small, as well as responding to commercial BAU briefs, working across multiple channels including web, social, OOH, retail, performance ads, motion, CRM and more.

My background working across luxury and high street brands at a brand and commercial level means I can create messaging that resonates with a global audience, helps drive brand engagement and delivers commercial value.

I’m a mum to three boys, love seeing friends and family anywhere in the world and have a questionable obsession with Japanese food…